A stroll over the Tokyo Motor Show. What is served by the big three of Japan? I have a soft spot for Honda. This is the brand of the spaghetti exhausted '67 Formula One racer, the Monkey motor cycle, the groundbreaking Jazz and the Senna inspired NSX. The asian brand can be seen as the BMW of the east, innovative and still independent. A spyder concept loaded with carbon, a foldable scooter, a mobility concept and a racy livered motor cycle. A range of heritage dressed up for today. Inspiring.
Suzuki shows a bunch of rather quirky concepts, based on tomorrows needs and sustainability. The green car is classic, strange, organic and pixelated at the same time.A blend of efficiency and nu-tech. I have to get used to my cup of tea with a chai flavor.
Toyota. The biggest player on a global scale seems to have re-invented itself from a rather dull overall brand to a more lively identity. The Tokyo Motor Show as a reset button. Positive, colorful, playful and human. Fun to drive again, Jean Reno included. We stand in front of a concept with projected graphics on a body side, waiting for a change. After five minutes we give up, realizing this innovative idea is rather static. Reborn? Not yet.