DUTCH DESIGN WEEK 2012 – PART FIFTEEN

121025-DDW-Eindhoven-Scholten & Baijings Mini-01

Maxi Mini

Maximal impact with minimal input. Clever marketing from Munich, positioning the Mini in a world of design and art. For little money you will have your product in Wallpaper and Surface magazines laid out on stylish coffee tables. The car as a canvas. Automotive….no, interesting….perhaps.

-Matt.

121025-DDW-Eindhoven-Scholten & Baijings Mini-02

One thought on “DUTCH DESIGN WEEK 2012 – PART FIFTEEN

  1. Rik

    For me it’s quite difficult to fathom how & why 2 designers can become worldfamous by introducing gradient pastel colours on crockery and teatowels……
    There must be something I overlook though, when a high level designer as Adriaan van Hooydonk invites them to do something ‘designy’ with one of the brands he’s responsible for……

    Reply

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