Are you ready? Damn right we are! This is the 42nd Tokyo Motor Show and we are here to soak up the energy. Japan, a country with a positive and sympathetic attitude. The tsunami earlier this year had a major impact. Still one can feel the the aftermath of the catastrophe reverbing. The annual motor show as a kind of catharsis.
I have always thought of Japan and France being the most creative cultures to push new concepts of mobility. Playful, full of humor and daring. The Tokyo experience seems to underline this hypothesis. For hours we bump from one strange thought dressed up as means of mobility into the other. An eclectic mix of style and technology.
After the obvious we move to the west halls for some haute couture. Projects seen somewhere else before perfectly tangent to the asian thought of mobility. Off beat, out of sync, over here, nothing is impossible.Wooden cars, a link to tradition, strange packages. The olympic games of the industry. Let's go crazy and be proud of it.
This is your usual press days hectic, but with a different taste. The difference is in the detail. Why do we so many wind deflectors on cars over here. The use of the climate controls is local and so is the atmosphere. Breathing masks, eye for detail, taking pictures with a strange perspective. We adapt as we move on.
After a long day I am loaded with impressions. Japan, the country of the hybrid, the mould breaking approach, the friendly and the technological, the robot and the manga. It is all summed up at the motor show. It is five o'clock as we call it an automotive day. Let's hit the streets of Tokyo to inhale reality while we still have time.
-Matt.



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