These are my final five cents for this years Frankfurt show, part five. An Escher-esque perspective on the status quo, the end is the beginning. We enter the fair at the south side and stumble into the BMW show. The first impressions of the day, we are excited and glare at the displayed products. The Bavarian brand puts us into to the automotive loop, visitors at a circus full of energy rather than consumers of metal dreams. Is Frankfurt all about metal or is it the story telling, the car culture, what it's all about these days?
Next to the all new One series the guys from Munich have enough stories to tell. Conceptually it is all about dotting the i, and yes I dig these fairy tales. Two cars, two book ends. Siblings with their own character, but connected by a strong formal formula. One is soft and fluent, the other more industrial and pragmatic or functional. Respect goes out to the underlaying blueprint that must have been the starting point of this adventure, design inside out, a throughout vision of what might be the future. And yes, I really like that I3 steering column for its smart and optical light weight appearance.
Free form butterfly glass doors anyone? We will have to see and wait what will reach the market. In a far corner of our first hall we see a clean stand of BMW Individual. Clean lights and lots of reference from the world of design. Eames here, B&O there. Window dressing or philosophy? First lesson in Frankfurt; it is all about context!