
Day two in Eindhoven is fully programmed. We start at the far corner of the event map. Striijp T. Slowly we roll through an old industrial complex. Lots of glass and early morning activity behind it. This place is one of the hot spots of the DDW. Piet Hein Eeks facility has opened exactly one year ago. Our first impression: things are still under development. "Living close to design". Film and Design. What will be next?

This is not your usual studio or furniture shop. This place is a world. A world according to the man we are about to meet. At ten o'clock we enter the building and ask for our host. A few moment later he turns up with a warm cup of tea, followed closely by a bunch of colleagues. "I will be right with you". Some instant decisions have to made first. "Take that bolt instead of the other one, use it and keep it simple". Eek in a nutshell. Straight forward and honest.

"That cup of tea has to wait at my desk, let's start". Our little group from Germany gets the personal walk through. For almost a hour we follow the designer through his self created paradise. A story about the big picture, the small details that matter, transparency and efficiency. Most of all it is about passion and a strong motivation to hang on to your own vision. Its is also a personal story about scaling up and staying flexible at the same time.

The thing that ties this place together is the mindset that abundance should be banned and there are no such things as left overs. The designs of Eek are reflected in the architecture of the building. Simple and elegant, transparent with a personal taste. A smile on our faces turns up when we find out the difference between the 99.3% and the 99.7% metal shelve. "The bigger one has the same amount of stamped holes, but proportionally seen we have less waste in production because these holes have the same dimension".

Piet Hein Eek, he was the first and is still the original. His design method can be learned, but the feeling is hard to copy. The story behind the objects is crystal clear, the proportions, subtle changes in color, The contrast between rough an subtlety, the whole composition of this world, it is highly unique. When you walk in this place for a couple of hours you feel at home, comfortable and inspired, somewhere between past and future. Your brain does the thinking, your heart will be way ahead of it.
- Matt.

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