An afternoon at the Design Academy at the annual graduation show. A couple of floors are filled with fresh student work. Before we hit the floor we are warmly welcomed by one of my former mentors. Later on she takes us to the upper floor. "From here on you are on your own, pick your own high lights, it's impossible to see everything anyway".
As every year the Dutch Design Week takes place when the whole region enjoys the autumn holidays. It seems everyone these days is a design expert. The place is packed and we slowly move from one stand to the other. For me it's homecoming, my colleagues have never been here before. One highlight we agree on is the app that shows where you have never been before in your own city. Your home town re-discovered. Strong, smart, simple, in your face.
In Eindhoven you might need a second look to understand the students work. Subtle concepts and storytelling. The brief summaries are sometimes the eye opener. In general we sense a more serious and mental approach, away from the happy, witty and arty projects we have seen the last ten years. Yes, the emphasis is still on the material exploration and the manual handling of it. A bit more high tech would not hurt.
Well being, wood, ceramics, taste, senses, metal, sustainable, simplicity, global issues, back to the roots.The boundaries between the different departments seem to blend into each other. Hard to say if these young designers have specialized during their studies. The designer as a practical intellectual. Will it be enough for tomorrows questions? We will see. Eindhoven has character and that is what counts.
My highlight, and also the winner of some prices, is a big sphere made out of bamboo and plastics. A product for real needs. It showcases the Design Academy in a nutshell. Personal storytelling meets ingenuity. A low tech, simple to build mine field cleaner, propelled by the wind. In combination with a GPS device its random movements will be documented. As a child the designer lost his wind mobiles in the mine fields of the Far East. Circle closed.
- Matt.



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