A personal touch
Press days in Geneva. Once again I have the opportunity to visit the start of the motoring season in Switzerland. We are stuck in the early commuter traffic and miss the first unveilings on tuesday. It is 8:30 AM when we hit the floor and stumble into the ongoing circus. We have come here to look at what is new, meet friends and partners in crime. Two days of buzz.
This year Geneva has a personal touch. For months we have been working hard in a closed studio on a car that is being presented here. The Audi A3 Concept. After hours of fine tuning it feels good to see the final product in its natural habitat, the show. Camera teams swirl around the compact sedan, doors being opened, details explained. Happy faces and good reactions. Time to take a photo with part of the team that worked on the car. It is time to enjoy and take a long zig zag walk around Geneva's candy store.